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Shaping Up To Be A Pretty Cool Design

21 Feb

“Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand – not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood.” -  Ivan Chermayeff

http://www.visualadvice.com/files/gimgs/8_milkpackaging.jpgAs a designer, it is sometimes difficult to face the fact that there is a distinct difference between what looks good and what is a good design, particularly when it comes to product design.  I found a site with 30 Bizarre and Creative Packaging Design Examples showing product designs with interesting and sometimes simple concepts that create an extremely unique look.  When you look into the description of  each of the designs there is a lot of thought put into the concept behind the design itself. The concept behind the design might not stand out on its own but will definitely get the consumer’s attention.  For example, the milk carton design to the left was designed to be the same dimension as a 2L milk carton while representing the products content as simple as possible through the word and image.  Another product design on the site was a dispenser for “Dino Gum” shaped like a dinosaur’s jaw echoing the thought that dinosaurs must have had strong teeth to go along with their strong bites.

The extremely creative designs that were displayed on this site were interesting to look at, and even more interesting to learn the inspiration behind the design.  Especially for new products, it is important to create a package design that will catch the consumers eye.  However, the designer must remember that once they have convinced the consumer to purchase the product through the look, the design needs to be easy to use so the consumer comes back to buy it again.

 
 

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  1. Jenna Carlesso

    February 21, 2011 at 2:03 pm

    I love this post. I really enjoyed looking at the design concepts on that page you linked to, especially the designs for the “re:charge energy drink” and the “Doritos.” The energy drink’s bottle shape was very creative (I assumed it was supposed to look something like a fuel tank or gas can). I can’t imagine how much thought must go into these designs.

    I was curious if you agreed with professor Nichols’ statement in last week’s lecture that there are no original ideas, only fresh takes on old ideas. Do you think that’s the case for ideas in the design world?

     
  2. admin

    February 21, 2011 at 3:22 pm

    I agree completely! Look at the product designs you liked for example. They were not original ideas they were based off of other concepts. That’s a lot of what I’m trying to blog about is the inspiration used to create pieces. Using elements with meaning, whether they are obvious or more subtle, to create a fun, unique design.