Proposal for Hiring a Graphic Designer

22 Feb

Nothing turns a consumer away faster than poor design.  Why risk losing a customer before they even have a chance to like your product?  By investing in a professional designer you have someone to help find a concept that will successfully promote your company and create a design that will stand out to consumers in a positive way.

Mister Fix It

Ask anyone.  Sitting through a commercial that you can tell didn’t hire a designer is torture.  It’s like a movie with bad acting, no matter how good the script may be no one wants to go see it.  Furniture and local car companies tend to be the biggest offenders in the commercial department.  If the customer cannot stand to look at your store on a TV screen why would they go see it in person?

Websites have made it even more important to hire a designer because online the consumer is in control.  Say they are looking for a dog training center in their area.  They Google dog training and four different websites pop up.  If there are broken links or errors in the site, the customer has trouble finding something, or if they just do not like the way your site looks, they are gone and on to the next company’s site with the click of a button.

The Solution

Websites allow you to keep track of the number of visitors you have to your site so progress based on a re-design can be tracked online as well as through an increase in sales.  If you want to re-design your website, or put out a new commercial, do it.  It will be worth it.  Just because you are hiring a designer does not mean you need to make a whole new place in your staff.  This is just what freelance designers are for.  A freelance designer is hired simply to complete a project, no matter how simple or complex your project ends up being.

I have been a freelance designer for eight years.  I have professional experience in motion graphics, typography, video editing, animation, print, and web design.  I have a Bachelors degree in Interactive Digital Design and have continued my education with a Masters in Interactive Communications.  I know design.  Whatever your design need may be I guarantee that I can take your project from concept to creation with an outcome that will make a difference in your company.


Posted in Responses


Tags: , , , , , ,

Leave a Reply


  1. Jenna Carlesso

    February 22, 2011 at 12:11 pm

    Nice job! I’m convinced that you’d be a great person to hire for a design job.

    I thought you included good information about your credentials (“experience in motion graphics, typography, video editing, animation, print, and web design”) and clearly demonstrated the importance of having a designer, especially when advertising on the Web. You did a good job of emphasizing what the web-based consumer is looking for and how a designer would help (“Websites have made it even more important to hire a designer because online the consumer is in control”).

    A very minor thing at the bottom: I think “Bachelor’s Degree” and “Master’s Degree” should have apostrophes

  2. Jan Bush icmgradstudent

    February 23, 2011 at 8:02 pm

    Alicia, I agree with Jenna – you bring solid evidence to losing customers with bad designs. I suggest you feature the benefit of good design and what it brings to the prospect – more customers, more sales, more traffic, etc. You imply it, but you need to state it.

    Under “The Solution,” I would drop the budget reference and simplify the whole thought process.

    “When you want to improve your image to your customers by visually letting them know the quality of products and/or services you offer, think about hiring a freelance designer. As a freelance designer I work on both small and large projects. Often clients start small and include more design products as their business grows. Together we wrap their customers’ experiences with their new, professional image.”

    I like your last paragraph, especially “I know design.” At that point I would link to your portfolio – “Visit my portfolio to imagine what I can do for you. Then contact me at —–“

    The last sentence/paragraph I would state something like…that asks for the sale.

    “Let’s talk. Let me take your design project from concept to creation. Together, we can make a difference in your company for the better.”

    I would be leery of using the word “branding” for two reasons 1) it’s industry jargon and 2) it’s more than design – name, slogan, mission, people, reputation, price points, etc. Also your prospective client does not care about branding, they want more profits. That’s the benefit you have to help fulfill. From reading your posts and viewing your portfolio, I believe you can do just that through your design ability.

    I hope this helps. Thanks. Jan