Dealing It Out Through Facebook

28 Feb

If we get to 30K fans by New Year’s Eve – we are posting a free admission coupon valid all week 1/8 thru 1/13!-Chunky’s Cinema Pub

Facebook pages for companies are the newest trend, but many companies still have not figured out how to use these pages to their full potential.  Chunky’s is a company that has done it right.  If you want to get action on your Facebook page you need to keep people coming to it; new people and old friends.  To do this you need to give them a reason to keep coming back.  Chunky’s consistently updates their status’s and has used their Facebook page to launch a number of deals and promotions to those who are active on their Facebook page, and those who bring in new members.  They recently started a “Deal of the Month” program where they partner with other local companies to offer a monthly deal to the first (certain number) of customers.  The first deal they offered was a $72.50 value for only $40 available to the first 250 customers and sold out within the first day of being posted.  That sounds like a successful campaign to me!

Once I convince Quinnipiac to include the ICM program in their trips to Nicaragua my target audience will primarily be the students. Chunky’s has demonstrated that Facebook can be great for marketing and promotion.  With students as my target audience, whom Facebook was initially created for, it can be even more beneficial for promotional purposes.  I am still not completely sold on Twitter, but once I use Facebook to build up a support group for the program, I can use Twitter to update everyone on the progress.  This will be particularly beneficial to track my capstone project when I travel to Nicaragua with Quinnipiac to introduce what the students in the ICM program can do to help the people of Nicaragua.


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  1. Jenna Carlesso

    February 28, 2011 at 5:47 pm

    Hey Alicia,

    I smiled when I saw your sentence about not being sold on Twitter. I use it, especially at my job, to get word out, but I have many frustrations with it because the program has so many technical difficulties.

    I think Chunky’s was a good example of a successful social media campaign. It may just be my computer, but when I clicked your links to see the Chunky’s Facebook page, it didn’t appear. All I see is a blue box with “Facebook” written in it saying “go to”

    Good paper. I’m interested to know more about how you would use Facebook to enhance your online presence in relation to your Nicaragua trip.

  2. icmgradstudent aka Jan Bush

    March 1, 2011 at 5:40 pm

    “If you want to get action on your Facebook page you need to keep people coming to it; new people and old friends.” That, my friend, keeps me from starting a FB page for my “passion.” I have not figured out how to use it for my STEM Strong site.

    I can see where it would help in your cause as you will be recruiting from it and keeping people informed on your progress. Good tool for you. when you get it up and running, let us know.